The Guitar Center Company

Enable a team of Information Architecture and SEO professionals to improve discoverability at a brick-and-mortar-mentality company with omni-channel & eCommerce challenges

Demystify & evangelize the departments’ abilities to support the larger eCommerce organization

Improve foundational data workflows and metadata integrity issues at scale

Launch updated On-Site Search, Site Taxonomy, and SEO initiatives

Grow department at scale with the right balance of subject matter experts and vendor contracts to ensure that the team can fortify discoverability foundations, become more proactive, and build innovate strategies

Supported & removed obstacles for a team of Information Architecture and SEO experts, vendors, and partners in challenging endeavors to improve an outdated site experience

Collaborated across departments with Information Technology, Product Information Management, Content, Site Direction, Strategy, Development, and User Experience teams

Created an enterprise standard for team transparency mechanisms: weekly bulletins, office hours, online wiki, 101 sessions for new hires & new collaborative partners

Lead process improvement initiatives for data workflow and downstream metadata impacts

Partnered with C-Suite stakeholders and CEO to improve a metadata backlog of over 10 years

Grew team by four times in less than two years; gained Remote work ability for entire team with compelling rationale & earned buy-in from enterprise SVP and CEO

Added an entirely new department of Metadata Integrity Specialists, re-titled and comped Principal Taxonomist and Principal Ontologist roles

Obtained contract & access for a new state-of-the-art Knowledge Management platform and Machine Learning tool