Escuela Taller Naranja
(An unreplicated collaboration)
A preview of the Escuelas Taller (School Workshops)
+ some English subtitle editing opportunities :)
Saberes, Oficios, Historias
Knowledge, Trades, Stories
The Escuela Taller Naranja project was borne out of a need to make artisans, apprentices of artisan crafts, and the community impact of their work more visible, lucrative, and share their historical significance. The endeavor was propelled by the Ministry of Culture in Colombia, as well as their connections with Escuelas Taller (School Workshops) throughout the nation.
Unreplicated served as a consultant for this task, was the leader of the eCommerce launch, coordinated with over 14 schools, dozens of artisans, a small core group of copywriters, social media creators, the legal team, and one front-end developer.
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To launch an eCommerce platform for the Escuelas Taller network of artisans to make their crafts visible and share the stories behind their creations
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Owned the entire eCommerce launch project from start to deployment and supported multiple maintenance projects post-launch
Created a pricing + shipping cost schema for each region of artisan
Built a comprehensive Product Information Management system
Trained core team on what information is required for Product Detail Pages
Secured web domain, all social media handles, outlined email alias creation for team members, and sig block template for the enterprise
Built the first iteration of EscuelaTallerNaranja.com
Designed site style, product templates, home page, about us, contact, and legal requirements
Collaborated closely with the legal team to ensure compliance with Colombian regulations
Hired a front-end dev resource to assist with enhancement building such as WhatsApp integration and Legal customization
Upon departure, provide team with a 40+ page wiki with all customized code, log-in data, and suggested roadmap
Escuela Taller Naranja - Home Page Launch
Escuela Taller Naranja - Product Listings
Escuela Taller Naranja - Mobile Experience
Escuela Taller Naranja - Regulatory Footer
Escuela Taller Naranja - Artisan Stories
Escuela Taller Naranja - Enterprise SigBlock